Guest Lecture on the Course “Business Planning” Held at the University
A guest lecture on the course “Business Planning” was held at Atyrau University named after Kh. Dosmukhamedov, organized by the Department of Economics and delivered by Associate Professors, Candidate of Economic Sciences L.B. Izbassarova and PhD R.U. Mugauina.
The lecture was attended by students of the following educational programs:
- 6B04101 - Economics
- 6B04104 - Accounting, Audit, and Analysis of Business Processes
- 6B04103 - Economics and Public Administration
- 6B04102 - Sectoral Management
- 6B04102 - Finance and Analytics
Invited speakers included:
- Amangeldi Imanov, Expert of the «Human Capital Development» Department of the “Atameken” National Chamber of Entrepreneurs;
- Gulzhanat Jetpisova, Deputy of the Atyrau Region Youth Maslikhat, Chair of the Standing Committee on Social and Cultural Development, entrepreneur, and head of the “Mebelita” soft furniture workshop.
The speakers provided essential information about state grants available for entrepreneurs. Gulzhanat Jetpisova shared her valuable experience in business planning and marketing, explaining in detail the stages of business development, consumer analysis, competitor research, demand assessment, SWOT analysis, financial planning, cost management, and advertising strategies.
This practice-oriented guest lecture was highly informative and offered students valuable knowledge and practical insights for their future professional development.