Marketing and Career Guidance Department

The Marketing and Career Guidance Department is a structural unit of the Atyrau University named after Khalel Dosmukhamedov.

The Department operates in accordance with the approved work plan.

Main Objectives:

• Increasing the number of students enrolled in Bachelor’s, Master’s and PhD programs.
• Improving the effectiveness of career guidance activities among graduates of general secondary, technical and vocational, and post-secondary educational institutions.
• Providing scientific and methodological support for career guidance activities.
• Creating an information system for students, parents, and teachers of graduating classes of general education schools in the city and regions.
• Organizing and conducting subject Olympiads.

Main Functions:

To accomplish its objectives, the Department performs the following functions:

• Attracting prospective students to apply to the University.
• Organizing university tours upon request from external organizations.
• Coordinating the work of responsible staff at faculties and departments regarding career guidance activities.
• Planning and organizing career guidance activities among graduates of secondary and post-secondary educational institutions.
• Conducting career guidance work with educational institutions in regions, cities, and districts.
• Conducting career guidance activities among school students, including gifted and talented graduates of schools and senior college students.
• Organizing and conducting subject Olympiads in training areas in cooperation with faculties and departments.
• Preparing promotional and informational materials and handouts for prospective students.
• Developing the annual admission plan in cooperation with the deans of faculties.
• Publishing information about career guidance activities in mass media and social networks.
• Participating in the formation of the University Admissions Committee for the current year and developing admission guidelines and regulations.
• Providing applicants with information about the University, its faculties, educational programs, admission rules and requirements.
• Organizing and conducting methodological seminars for staff responsible for career guidance on planning and organizing career guidance activities.
• Monitoring, forecasting, and forming the student body for the University's educational programs.
• Organizing Open Days at the University.
• Conducting marketing activities related to student recruitment and enrollment.
• Preparing image-building and promotional events.
• Organizing the work of the Admissions Committee during the summer admission period.
• Providing advisory support to students, faculty members, and parents of applicants.
• Developing and updating internal regulatory documents related to the Department’s activities.
• Continuously promoting an anti-corruption culture among the Department staff.

Head of the Department

Head of the Marketing and Career Guidance Department

Rauza Ablaevna Kanatbayeva

Email: r.kanatbayeva@asu.edu.kz